Lafayette Aviators Prospect League Baseball
Single A Baseball
ROLE: Social Media and Community Relations Intern
In my role with the Lafayette Aviators, I focused on increasing social engagement and driving attendance for home games. Through data-driven strategy, content creation, event promotion and close collaboration with the marketing team, our efforts produced record-setting results.
Impact Highlights:
Doubled average home game attendance, setting a new franchise record of 6,000 fans
Increased social media following by 1,000+ followers
Delivered 500,000+ impressions across social platforms
The following work showcases the content and strategy behind these milestones.
SOCIAL MEDIA CONTENT CREATION
I led the concept, design, and launch of a social media contest aimed at increasing followers and driving fan engagement through interactive, shareable content. The campaign resulted in measurable growth across social platforms, expanding reach, boosting follower count, and generating strong participation and positive audience feedback.
SOCIAL MEDIA CONTEST
THEMED GAMEDAY POSTS
Produced custom social media graphics for themed nights to promote fan participation in promotional events. By using bold visuals, vibrant color palettes, and clear, informative captions, the content drove increased follower growth, strong social engagement, and higher participation at in-person events.
SHORT FORM TIKTOKS
Short form videos that helped us gain over 500k+ impressions on TikTok
PHOTOGRAPHY
In-game content shot for social platforms.
OTHER GRAPHICS & CAROUSELS
PUBLIC RELATIONS AND COMMUNITY OUTREACH
FLYBOY FRIDAY
Developed and launched Flyboy Friday, a weekly campaign in collaboration with WLFI News 18 that spotlighted Aviators players, coaches, and staff through on-air segments promoting upcoming games and events. The initiative expanded brand awareness, reached a broader local audience, and strengthened engagement for home games. I also managed the featured schedule and collaborated on segment scripting and on-air talking points.
PRESS RELEASES
PA SCRIPTS AND RUNDOWNS
During my internship with the Lafayette Aviators I was in charge of writing and developing the PA scripts and Rundowns for our Promotions team for all 30+ home games in the season.
Here are a few examples of my work
